Nike SB
Convenience that doesn't kill culture – A reimagined customer experience to help skate shops serve the underserved
Creative Direction, Strategy, Product and Marketing at Rehab
Products that give the power of Nike SB to local skate shops
We re-invented the inventory model so skate shops could supply every customer with their favourite Nike SB sneakers – without having to physically stock them.
Skate shops are under threat as they struggle to compete with giant stores. They are physically overwhelmed with too much inventory and at the same time, unable to keep up with the growing demands of their customers. Our challenge was to come up with an innovative way to help skate shops give their customers what they need.
Skate shops are under threat as they struggle to compete with giant stores. They are physically overwhelmed with too much inventory and at the same time, unable to keep up with the growing demands of their customers. Our challenge was to come up with an innovative way to help skate shops give their customers what they need.
